Sam Blakelock

Sam Blakelock

Hi! I'm Sam, Co-Founder and CEO of Pickup Music, an independent education technology company based in Los Angeles.

I started Pickup Music while studying jazz guitar in New York City. From 2015-2018, I grew Pickup Music to become the leading online community of musicians with over a million Instagram followers. It has since evolved into the top provider of music education with over 30,000 members.

I lead the content, curriculum, and engineering teams at Pickup Music.

Posts

April 2026

Pickup Music acquires Til

An excerpt from my conversation with Dr. Quentin Angus on why Pickup Music acquired Til — and how on-demand courses and live lessons fit together.

2 min read

April 2026

On AI and the future of music education

A short excerpt from my conversation with Dr. Quentin Angus on why I think AI is a net positive for Pickup Music — and for analog hobbies more broadly.

1 min read

March 2026

Interview with Dr. Quentin Angus

A full conversation with Dr. Quentin Angus on the Good Company podcast about building Pickup Music, the Til acquisition, AI, and lessons from a winding career in music.

18 min read

November 2025

Interview with my undergrad

A conversation with the alumni program at the University of Canterbury about building Pickup Music.

4 min read

October 2025

Learning has to be fun

My thoughts on curriculum design and why gamification isn't the answer.

1 min read

July 2025

Pickup Music is on the App Store

Excited to announce the Pickup Music iOS app released today and has debuted at #77 in the Education charts.

1 min read

June 2025

New site!

It's been a while since I had my own website.

1 min read

December 2015

Grant Green

Grant Green's role in the development of jazz guitar has often been overlooked.

3 min read

December 2015

Wes Montgomery

The genius of John Leslie 'Wes' Montgomery is undisputed by critics and guitarists alike. Just as Charlie Christian blazed a trail in the late 1930s, Wes was the leading force in jazz guitar from the 1960s onwards. Wes built on Christian's innovations to form a playing style that quickly became the defining sound of jazz guitar.

4 min read

October 2015

Instagram

I grew my Instagram from 300 to 1300 in two months by posting good content and using smart hashtags. In this story I'll share a few thoughts I have on how to use tags to grow your following, hopefully you can put them into use.

7 min read

October 2015

College

You’re 13-20 years old and you’re considering studying music at college. Is it worth the tuition fees and time?

5 min read

September 2015

Jazz Standards

List of 20 Jazz Standards (Often Called at Jam Sessions)

3 min read

September 2014

Cruise ship gigs

How To Play Guitar On A Cruise Ship (and get paid)

4 min read